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AdWords Express FAQ – Monthly Budgets
Much thanks to Barry Schwartz who brought an important topic to light last week about AdWords Express monthly budget concerns. It was brought forward from the Google Places Help forum. Our clients...
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An Easier Way to Find Out How You Broke the Rules
This one’s for all you AdWords delinquents out there (Just kidding!). Have you ever wished that deciphering why each of your ads were disapproved was easier than hovering over the status bubble of each...
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3 Tips for Writing Great Landing Page Content
The following is a guest post by Chase Fleming. Landing pages are an important part of modern marketing. If you pay for pay-per-click (PPC) advertisements or you have an SEO campaign geared towards...
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Organic Search Results and Paid Search Ads
In 2011 Google released a study examining the impact of search ads on organic clicks in search. It is comprehensive and is an interesting read for anyone who wants the details. Google analyzed several...
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Mobile Ads: Small Screen. Big Opportunity.
I love the title of the Google Mobile Ads Blog. It sums up what has become more and more evident in the last couple of years. We just came off the media saturated 2012 Summer Olympics. I think you’d be...
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iPads are Everywhere
We went on a day trip on the weekend to a big tourist destination. There were people from around the world. In fact, there was little English to be heard. These were people who’d come a long way. The...
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Why Can’t I See All My Queries?
Have you ever noticed that when you’re looking at a search query report (Ad group > keywords > keyword details) there’s a row at the very bottom called “Other search terms?” Once you have...
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Keyword Order Can Impact Revenue
On the WordWatch blog we’ve discussed how phrasing and language can impact your CTR. This week Thi Thumasathit wrote a great piece in Search Engine Watch about the impact of keyword order on revenue....
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B2B Marketers Ramping up Pay Per Click Ads Usage in 2012
Chief Marketer recently published the findings of their Business-to-Business Lead Generation Survey, revealing the strategies that nearly 350 B2B markets planned to employ this year, compared to 2011....
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Mobile Devices as Shopping Tools
Mobile devices have become in integrated tool in our shopping habits. Whether it’s looking up store locations and hours, comparing prices, or checking out crowd sourced reviews on YouTube, we are...
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